It doesn't take much to make a sheep happy, but it does take a happy sheep.

Our sheep are kept on KBT-certified farms or organic farms in Switzerland. The KBT standard guarantees that the sheep are kept in a manner appropriate to the species and without cruel interventions.

In our estimation, the KBT standard is the strictest and most reliable animal welfare standard for wool.

In what feels like 99% of merino products, instead of the merino fiber, there's a Hercoset synthetic sheath on your skin.

We are the only outdoor brand to use the EXP process, which makes Rotauf Merino feel much more natural and comfortable on the skin.

However, we're not just concerned with your comfort. The EXP process is extremely environmentally friendly, unlike the ubiquitous Hercoset chemical club.

It is far more than practical that our merino fabric is produced, sewn and dyed in Switzerland.

It is all the more absurd that merino is treated completely differently on the world market.
For reasons of cost, the production steps take place in the most cost-efficient country, e.g. knitting in China, dyeing in Myanmar, sewing in Cambodia or Bangladesh.

In a country with poor environmental laws, a lot of money can be saved by using cheap chemicals and disposing of the wastewater via rivers and lakes.

Rotauf supports fair productions abroad, but primarily focuses on supporting our local industry to preserve valuable jobs, infrastructure, and know-how in Switzerland.

By choosing Rotauf-Merino, you support the last remaining Swiss knitting companies, help drive environmental innovations in Swiss dyeing facilities, and give many Swiss seamstresses and tailors the opportunity to pursue their beloved craft.

Your Rotauf-Merino becomes much more than just a piece of clothing.